Mercedes-Benz Transporter dedicate an entire music album to Germany’s MACHER
Mercedes-Benz Transporter and Mike Krüger, a famous German singer-sonIn 2011 Mercedes-Benz Transporters starts an orchestrated campaign for their very clients: Hands-on craftsmen, who get up early every morning to work hard. In German those people are called „MACHER“ (Doer, Maker, Man of action). A website would become the backbone and platform for the campaign, guiding small and middle sized companies throughout the campaign and changing their brand reference.
Agency: Scholz & Friends
Task: Creative Director
ADC, 1x Silver, 2x Bronze, 3x Auszeichnung
DDP Award 2x Gold
BOB Best of B2B 1x Gold
DDP Award "Best of Show"