The choir is both a world-class artistic institute and a social community//
These are the values communicated by the new brand identity of the Dresdner Kreuzchor, one of the world’s oldest and most famous boys’ choirs. The visual image on the basis of the strategic guiding principle “a moving experience” and its positioning as an emotional premium brand. The new design was implemented step-by-step and across all media – finally in the website, which went online recently .
Client: Dresdner Kreuzchor
Agency: Les Pals GmbH
My role: Creative, Development, Planning, User Experience