BMW: ICS New Media
  • BMW: ICS New Media

    This interactive Point of Sale application is a unique sales and consulting tool for the
    BMW Dealer. Main attraction is the interface that runs on a 40″ TFT screen.
    Split up in 4 sections the visitor can explore together with the dealer the whole
    BMW model range trough 360° 3D models, interactive movies and images from the
    BMW sales literature. The system has been rolled out in 12 markets worldwide.
  • SCREEN CAPTURES
  • Awards:

    New York Festivals 2004: Gold (Interactive)
    International Automotive Advertising Awards (IAAA) 2005: Bronze
    iF Industrie Forum Design Award 2005: Gold
    Annual Multimedia Award 2005
    International Automotive Advertising Awards (IAAA) 2006: Bronze
    (Web Promotion / Event Interactive)
    AutoVision OttoCar Award 2007: Silver (CD-ROM / DVD)

    Team:

    Projectleader: Simone Ashoff
    CD: Arne Habermann, Mike John Otto
    AD: Christian Mies, Jochen Röhling
    Flash: PAtrick de Jong
    3D: RTT

    Projectlaunch: 2003
Description
BMW: ICS New Media

The ICS applications set up in the Sales Lounges at BMW dealerships convey a visual impression that is so realistic that customers get an authentic feeling of their selected car – by taking a virtual trip around the vehicle.
Fields
Art Direction
Date
2005